Production
If you are more interested in the technical part of the flash application check out Flashstreamworks' tutorials. Unfortunately, we were not able to get more information about the Flash authoring process.
Equipment
The choice of the equipment was important to a successful concept execution. Target resolution was set on 415x276 pixels since it was a production for the web. The camera used during production was the Sony IMX MSW900P, since it supports progressive mode and can capture video in a 16:9 format. Progressive mode was required because half frames are not recommended for the web.
"This camera had a new CCD chip, which is better than regular DigiBeta Cameras", says Holger Schaal, Managing Director of Effekt-Etage. "It allowed also the use of real-time Hard Disc recording while shooting the video - to have an uncompressed video footage for the best quality possible. HD recording also helped to have compositing control on the set."
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The 360 degree turn
The MINI Cabrio looks good from all sides. The camera movement in a cycle was simulated with Maxon's 3D Cinema 4D software. It became inevitable to use 48 camera positions in order to see the car from the best perspective.
The whole turn around the car had to be finished in one day; with 48 camera positions, 30 minutes were left to reposition the camera for each shot. Finding the right position for the camera was not easy. It required a distance of 6.40 meters to the car. Unfortunately, the floor had different heights. A team of land surveyors had to measure the height and correct the position of the camera based on this data.
The images show the original heights and the corrected heights for the camera movement.
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