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MINI Cabrio Online Special - a high-end Flash Video production
View Flash Video Application
New York, September 7th, 2004
"ALWAYS OPEN" - the international claim for the BMW MINI Cooper car. Using this motto, BBDO-Interone (Hamburg, Germany) introduced a new Flash broadband site (www.mini.com) which combines video, interactivity and sound in perfect harmony. Effekt-Etage (Berlin, Germany) supervised the non-linear video production and worked on the postproduction including virtual set extensions, color correction, camera tracking. Flashstreamworks had an exclusive behind the scenes look and documented the stages of this unique Flash video production.
BBDO-Interone, the online agency MINI and BMW, developed the idea to bring Flash Broadband to its limits in spring 2003. The result were 6 seamless connected interactive video clips, all based on the slogan "ALWAYS OPEN".
Using video and sound elements, the agency tells the story of two friends, who spend 24 hours in their MINI Cabrio together with their dog "Spike". Directed by Hans Horn, the Mini video clips show in an amazing way selected features of the car. This application combines movie, sound, and Flash sequences, overcoming the differences between Flash and film.
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The navigation concept of the application emphasizes on the fact that the MINI Cabrio is "ALWAYS OPEN" - 24 hours: The user sees a circle similar to a clock face on the right side of the MINI website. The left side is showing the MINI Cabrio in a video window from the perspective and time of day you have chosen. When the user turns the circle the perspective of the car will change as well. The viewing angle is associated with the time of day. When the user first comes to the website, the circle will switch to the current time.
The daytimes have interactive video clips associated to it, showing different features of the MINI.
The video production for the application was a challenge since it required new ways to produce interactive video material in comparison to regular linear movies.
Effekt-Etage provided consulting and production supervision, implementing a feasibility study before the actual video production began.
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