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The 54th Grammy’s Rock with Stage3D

Posted by: Jens Loeffler    Tags:  , ,     Posted date:  January 16, 2012  |  13 Comments



Literally. The new site “We are music” for the 54th Grammy’s, airing on CBS on Sunday, February 12, uses Flash Player 11 with Stage3D to create a GPU accelerated firework of real-time rendered visual elements to promote music from Paul McCartney, Skrillex, Adele, Foo Fighters and Bon Iver (via Flash Daily).

It appears to only use still images and short segments of the corresponding music as source to create an awe-inspiring visual experience with bleeding edge web technology – which properly will qualify them as nominees for the best slideshow award in 2012. Overall a new innovate content visualization approach, something we hopefully will see more this year.

Since it is all real-time generated and interactive (you can use the mouse to actually move around), it creates an endless amount of visual combinations, comparable to Joshua Davis‘ random pattern art. This warrants a full set of screen shots; and of course you can just visit the site.

About the author
Jens Loeffler
Technology enthusiast and evangelist, with a passion for online video and mobile. Senior technical evangelist on Adobe's Media Solutions product management team focusing on online video and services. The views expressed on this blog are personal views.



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Jens Loeffler
Jens Loeffler 5 pts moderator

emrahatilkan Interesting, wondering if thibault_imbert has thoughts on this.

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emrahatilkan
emrahatilkan 5 pts

i have problem seeing it, on macbook pro

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Jens Loeffler
Jens Loeffler 5 pts moderator

emrahatilkan The Flash Player team is looking into this, thanks for your feedback

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Conversation from Twitter

BrandVia
BrandVia

adobe The We Are Music website looks great! Do you know how long it took to complete? #Grammys

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TheSmarmyBum
TheSmarmyBum

adobe Thanks for the tweet about the Grammy's site! We worked super hard on it, and have some new features coming out soon!

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erichcervantez
erichcervantez

Flash_Platform Looks awesome!

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TheSmarmyBum
TheSmarmyBum

Flash_Platform Thanks for the Grammy's website love! It's still a work in progress, a few new features coming soon. Appreciate the support!

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joaopapin
joaopapin

Flash_Platform #Flash #Stage3D, do you know wich agency create it?

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jensloeffler
jensloeffler

joaopapin TheSmarmyBum might know who worked on it.

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TheSmarmyBum
TheSmarmyBum

joaopapin It was created by the team here at TBWAChiatDay Los Angeles. I am the producer on the project. Hope you enjoy it!

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joaopapin
joaopapin

TheSmarmyBum tks Justin awesome work congrats

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